Bio

_{History of Art graduate turned fashion designer. While studying, I won the Emerging Designers competition by General Óptica, leading to my participation in three editions of El Ego at Mercedes Benz Fashion Week Madrid. I combine design with styling for fashion magazines.
In 2015, I won the Samsung Innovation Prize and co-founded BIIS, a unisex jewelry brand with Sara Lasry, now sold in top stores like Lane Crawford, GR8, and Antonioli. I also consult for brands, research trends, and teach at leading Spanish schools.
Since 2020, I’ve been a curator and consultant for Mercedes Benz Fashion Week Madrid, focusing on young designers and emerging talent, promoting innovative collections and supporting the next generation of designers.
Earlier in my career, I gained experience across the industry, working with Loewe, El Corte Inglés, and Pepe Jeans…}

Profile

_{History of Art graduate turned fashion designer. My creative vision drives all aspects of my work. I translate ideas into a creative language, support collaborators, and analyze contemporaneity, seeing fashion as a tool for change. My background in Art History shaped my global approach, influenced by artists who innovate to improve their surroundings.}

_{As a creative director, I develop full concepts—from collections, brand strategy, casting, photography, and campaigns—both for BIIS and projects under the moniker Gomez.}

Work experience

• _{2026: Founder of LINCE Creative Tools}
• _{2025: Creative Director EGO / MBFWM}
• _{2024: Brand strategy and creative direction for Ulanka.}
• _{2020-2025: Curator and Consultant for MBFWM young designers.} 
• _{2022-23: Creative direction for WOW Concept luxury department store.}
• _{2021: Creative direction and consultancy for Miga Eyewear (Hong Kong).}
• _{2021: Collaboration with Jean Paul Gaultier.}
• _{Co-owner and co-creative direction for jewelry brand BIIS.}
• _{2012-2014: Design, creativity, strategy for El Corte Inglés (leather, accessories, men’s sunglasses).}
• _{2010-2011: Accessory department lead (women & children) at Pepe Jeans.}
• _{2010: Designer & consultant for independent brands and Blanco.}
• _{2009: Designer of the men’s classics line at Desigual.}
• _{2005-2007: Designer of accessories at Loewe.}
• _{2002-2004: Stylist for magazines Tendencias, Vanidad, Neo2, El País.}

Personal Projects

• _{2024: SUDOR Lamp design with Omar Miranda. @ s_u_d_o_r_}
• _{2016: De bruit y de fureur collection for brand Gómez.}
• _{2016: Collaboration with men’s shirtmaker Q-ellos, «Seasonal Fruit» collection.}
• _{2015: Masdar Coats, winner of Samsung Innovation Project at MBMFW.}
• _{2005-2007: Creative director for brand Gómez, three collections at MBFWM.}
• _{2007: Freelance designer for Pedro Durán Jewellery.}

Teaching & Project Coordination

• _{Current: Programme leader in Fashion Styling & Communication at IED.}
• _{Current: Teacher at CSDMM, Universidad Politécnica de Madrid.}
• _{Programme leader for Master in Creative Direction at Universidad Europea.}
• _{2014-2017: Consultant for Proyecto Inditex Education with IED.}
• _{2013: Consultant for Adidas Original project at IED.}

Casting Agency

• _{2021: Casting direction for Ader Error Seoul campaign.}
• _{2019: Cofounder of street casting agency FastCastClub.}
• _{2019: Casting direction for Camper campaign.}
• _{2018: Casting direction for 212 Carolina Herrera, Búfalo magazine, Mr Boho campaigns.}

Prizes & Achievements

• _{2018-19: Creative direction for Absolut Manifesto Social Media campaign.}
• _{2017-2018: Redesign & production of uniforms for Surveilance Company Securitas.} 
• _{2015: Samsung Innovation Project Prize.}
• _{2007: General Óptica Prize for Emerging Designers.}
• _{2007: Catwalk at Círculo de Bellas Artes for the 25th Anniversary of Movida Madrileña.}

Skills

• _{Expert in trend discovery & implementation in fashion.}
• _{Passionate reader of politics & philosophy essays.}
• _{Collector of objects, books, and magazines, enhancing cultural background.}
• _{Strong interest in utopian and radical architecture (19th century to 70s).}
• _{Excellent public relations skills and a well-connected industry network.}